Meet Cathy, CEO of SimplyBooks

Cathy’s professional journey is a testament to her passion for connecting with people and her expertise in financial accounting. She began her career in a Philippine government corporation, later transitioning to the private sector. Her career took a significant leap when she moved to the United Kingdom as an Operations Manager of a talent acquisition company, where she discovered her true passion for meeting and connecting with people.

With over two decades of experience in financial accounting and people operations, Cathy has honed her skills in supporting CPA firms and professionals through innovative talent outsourcing solutions. She thrives on the challenges of accounting and the ever-evolving landscape of  managing talent.

Cathy’s entrepreneurial journey sparked the creation of several startups in the Philippines, leading to the founding of SimplyBooks. This company, which began with just two employees, now boasts a team of over 100 dedicated staff members. SimplyBooks provides cloud accounting and bookkeeping services, offering outsourced talent solutions to accounting professionals and firms across the USA, Canada, UK, and Australia.

Under Cathy’s leadership, SimplyBooks has become a trusted partner for top accounting firms, helping them manage capacity constraints, scale their practices, and increase profitability. She understands the unique needs of CPA firms and delivers tailored solutions to enhance efficiency and profitability.

SimplyBooks offers essential back-office support and talent outsourcing solutions, providing accounting professionals and firms with scalability and profitability they need to thrive.Through her efforts, she has created a platform where businesses can grow and succeed in a competitive market. 

Contact SimplyBooks today to learn how we can help you build your dedicated outsourced accounting team and take your practice to new heights.